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To save you time, we also have a press kit. MAX's MissionMAX has been created to foster greater communication between different styles of martial arts and to raise awareness of martial arts on the East coast while creating a positive image of martial arts in general. MAX is not a business — we're a group of volunteers who understand that all true martial arts have some common threads and that together we can accomplish great things! How it came to beIn July of 2003 JD Lepeta and I [Craig Constantine] became involved in some very limited demonstrations at the 7th annual SportsFest in Allentown PA. (We were looking for ways to promote our martial arts school in the Lehigh Valley.) Our involvement began at the last possible second, and we dove in with little preparation. It was there that we met Rodney Guignet who we discovered had paved the way for the demonstrations at SportsFest 2003. The demonstrations were coordinated by the organizers of the body building competition at SportsFest; The various down-times during the competition were filled with short demonstrations. The response from the audience was very positive. As the day progressed, it became clear that everyone from the represented martial arts schools would be interested in doing demonstrations again at SportsFest in 2004. By the end of the summer we had spent considerable time discussing how the next year's demonstrations could be improved for SportsFest. Everything seemed to hinge around somehow getting the martial arts schools in charge of coordinating the demonstrations. This led to discussions with Ray Atiyeh about wether a larger martial arts presentation at a dedicated venue would fit within SportsFest's mission. The more we worked on our ideas for 2004, the more we realized that the volunteer energies we saw available needed to be shaped into some specific form. No one martial art organization could carry off an event on the scale we were envisioning. MAX was born! JD and I created a painstakingly crafted mission statement, and jumped in front of Ray Atiyeh with a striking vision for the demonstrations for SportsFest 2004. JD pounded the pavement contacting every martial arts organization we could find, and encouraged them all to participate in the demonstrations.
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